Consumers expect farm products that look and taste great, but they also want them to last. Careful postharvest handling is essential to earning a price premium and retaining customers over the long term. This is particularly important when your customers are receiving a lot of product at once, such as CSA participants, retailers, and brokers. In this section, we provide resources to help you keep your produce fresh from harvest to the point of sale and beyond. See additional information relevant to postharvest and handling on our Food Safety and Direct Marketing and Value Added pages.