Beyond Direct Marketing

Access a wider market by selling wholesale to local institutions such as schools, hospitals, restaurants, as well as distributors and brokers. Selling wholesale may be a good option if you have high volumes of produce. FDACS’s Division of Food Nutrition and Wellness manages the National School Lunch program in Florida, and operations interested in selling products to schools should contact them directly. Your UF/IFAS Extension county agent and UF/IFAS Family Nutrition Program food systems coordinators, as well as organizations like Localecopia can also provide guidance if you are interested in expanding your market to schools.  Explore companion considerations through the Food Safety, Postharvest, Planning and Management, Processing, Community Food Systems, and Direct to Consumer Marketing pages.